Meg Machado

Marketing isn’t just a tool—it’s a direct reflection of who you are as a company. It connects your products, services, and values to your customers, showcasing why they should choose you. My goal is to help companies build brands that connect with the right people, in the right places, through strategies that genuinely enhance the customer experience.

My Mission

To bridge strategy and execution seamlessly, creating marketing experiences that connect brands with their audiences in meaningful ways. I aim to turn bold ideas into actionable strategies that build trust, drive growth, and deliver measurable results.

My Vision

To empower brands to grow, build trust, and make a lasting impact by staying true to their values and aligning with their audiences’ needs. I envision a world where marketing isn’t just effective, but transformative—fueling innovation and fostering authentic connections.

My Mission

My mission is to create seamless, customer-first marketing experiences that resonate at every touchpoint. By combining strategic vision, innovative technologies, and creative execution, I empower brands to build trust, inspire loyalty, and drive meaningful growth.

My Vision

To lead the evolution of marketing by crafting strategies that anticipate changing markets, behaviors, prioritize customer-centricity, and embrace digital transformation. My vision is to help brands adapt, connect, and create lasting impact in an ever-shifting digital landscape.

About

Meg Machado

About

Meg Machado

About

Meg Machado

About

Meg Machado

A Decade of Marketing Experience

A Decade of Marketing
Experience

Founder, Fractional CMO

08/2014 - Current

Machado Marketing

At Machado Marketing, I design and execute growth-focused marketing strategies for RIAs. Combining strategic planning, brand development, and content creation, I deliver campaigns that enhance visibility and achieve measurable results. My multi-channel initiatives and optimized workflows ensure seamless execution.

Senior Global Marketing Manager, Product

03/2022 - 05/2023

KOR Financial

At KOR Financial, I established the global marketing department, leading the US launch of KOR SDR and positioning the company for international expansion. I spearheaded a website overhaul that boosted global traffic and lead generation, collaborating across teams to ensure scalability and success.

Senior Marketing Manager, Commercial Lending

09/2021 - 03/2022

Axos Bank

At Axos Bank, I directed marketing strategies for the Commercial Real Estate Lending division, driving significant loan closures through targeted campaigns. By launching a customer-facing platform and improving CRM alignment, I enhanced client engagement, streamlined operations, and improved satisfaction scores.

Marketing Director

08/2014 - Current

The Gensler Group

As the first marketing hire at The Gensler Group, I led strategy during a key acquisition, achieving top-tier client retention and revenue growth. I refreshed the brand, launched a high-performing website, and executed multi-channel campaigns that elevated the firm’s market position and earned industry accolades.

Brand and Marketing Strategy Director

12/2018 - 09/2021

Premiere Blends

At Premier Blends, a partnership that began in 2015 evolved into a full-time in-house role, where I drove brand growth across three portfolios. I introduced a mission-driven product line, launched an e-commerce platform to expand B2C channels, and implemented strategic initiatives that strengthened customer loyalty, boosted profitability, and established the company as a market leader.

Brand and Marketing Strategy Director

08/2014

Machado Marketing

Founded Machado Marketing to support growth companies and startups with strategic marketing solutions, particularly during acquisitions and brand transitions. I specialize in developing comprehensive strategies to communicate combined brand identities, build trust with new customers, and seamlessly integrate acquired customer bases, driving increased market share and revenue growth.

My career has been anything but conventional, and that’s exactly what fuels my creative edge. Along the way, I’ve learned to think differently, adapt quickly, and embrace a hands-on approach to solving challenges. I don’t just build strategies—I roll up my sleeves and execute them, ensuring every project delivers meaningful results. Curious about how it all began?

My Guiding Principles

01

Continuous Learning

Staying curious and open to exploring new technologies and approaches, ensuring strategies remain innovative and impactful.

02

Customer-Centric Innovation

Designing experiences that anticipate and exceed customer expectations, ensuring relevance and accessibility in a rapidly evolving digital world.

03

Collaboration and Connection

Building bridges across teams and disciplines with a willingness to consider diverse perspectives, fostering trust and creating unified strategies.

04

Integrity in Execution

Approaching every project with thoughtfulness, precision, and ethical responsibility, ensuring work is both impactful and aligned with core principles.

05

Forward-Thinking Adaptability

Embracing change with an open mind and leveraging cutting-edge tools to adapt strategies to shifting landscapes, empowering brands to thrive in a competitive market.

Discover how my collaborative approach, strategic insights, and creative execution have made an impact for the teams and brands I’ve worked with.

What Others Are Saying

What Others Are
Saying

Discover how my collaborative approach, strategic insights, and creative execution have made an impact for the teams and brands I’ve worked with.

Standing out isn’t just about what you do—it’s about how you think, adapt, and execute. I thrive on taking bold ideas and turning them into actionable strategies that inspire trust, build connections, and deliver results. Here’s how I approach every project, challenge, and opportunity:

What I Offer

Strategic Vision Meets Creative Execution

A Comprehensive Perspective

Customer-Driven Innovation

Efficiency Through Technology

Ownership and Integrity

Creative Problem-Solving

Strategic Vision Meets Creative Execution

A Comprehensive Perspective

Customer-Driven Innovation

Efficiency Through Technology

Ownership and Integrity

Creative Problem-Solving

Strategic Vision Meets Creative Execution

A Comprehensive Perspective

Customer-Driven Innovation

Efficiency Through Technology

Ownership and Integrity

Creative Problem-Solving

Strategic Vision Meets Creative Execution

A Comprehensive Perspective

Customer-Driven Innovation

Efficiency Through Technology

Ownership and Integrity

Creative Problem-Solving

My Toolbox